March 30, 2022 | Wednesday

8:15am - 9:15am

Experiential Sessions-only Registration
(Separate fees apply; pre-registration required.)


Experiential Sessions: Experience-the-Destination
8:30am - 1:15pm
In the Dome: Biosphere 2
9:00am - 12:00pm
Scenic Sabino Canyon

12:30pm - 5:30pm

Tech Summit Registration Open
Name badges sponsored by Madden Media

1:30pm - 3:00pm

Learning Lab #1
Make It a (First) Party - Lead-gen Tools for Audience Segmentation and First-party Data Ownership
Presenters: Erin Griss, Marketing Manager, and Emilie Harris, Director of Marketing Operations, Bandwango

3:00pm - 3:30pm

Sweet & Savory Snack Break

3:30pm - 5:30pm

Learning Lab #2
Take Control: Social Media Tactics to Work Smarter, Not Harder

Presenter: Brian V. Matson, Senior Director of Strategy & Education, TwoSix Digital

6:00pm - 7:00pm

Welcome Reception
Last Territory & Courtyard at El Conquistador Tucson

Sponsored by Drozian Webworks

March 31, 2022 | Thursday

7:30am - 5:00pm


7:45am - 8:30am

Hot Breakfast Buffet
Sponsored by Smart Meetings

8:30am - 9:15am

General Session Presentation
How the West was Won: The Latest Research and Data on Why Travelers Head to Western Destinations
Presenters: Simon Caballero, Tourism Data Specialist at Near​​​​​​​; David Reichbach, Senior Director of Analytics & Data Security, Destination Analysts; Andrea Wood, Vice President of Business Development​​​​​​​

9:15am - 10:00am

Vendor Showcase & Refreshment Break

10:00am - 11:15am

Workshop A | Future Proofing Your Digital Advertising
Presenter: Tania Leichliter, Head of Global Business Development & Strategic Partnerships, Ad+genuity
Workshop B | Evolving from Insights and Data to Actual OUTCOMES on the Community
Presenters: Todd Aaronson, CEO, Visit Modesto; Julie Chase, CMO, Visit Austin; Patrick Harrison, CMO, Visit Tampa Bay; Tony Lyle, CMO, Lake Tahoe Visitors Authority
Moderator: Ted Sullivan, CMO, Zartico

11:15am - 11:30 am

Quick Break

11:30am - 12:45pm

Workshop C | Wrestling the 800 lb. Gorilla: What’s Past, Present, and Future at Tripadvisor
Presenter: Steven Paganelli, CDME, Director, Destinations, Hotels and OTAs, Americas, Tripadvisor
Moderator: Wes Rhea, CDME, CTA, CEO, Visit Stockton

Workshop D | Winning Visitors and Influencing Travelers - Turning Search Traffic into Paying Guests
Presenter: Jason Dodge, Founder & CEO, BlackTruck Media + Marketing

12:45pm - 2:00pm

Group Luncheon & General Session Presentation
Leverage LinkedIn and Social Ads for Meetings, Groups, and Sports!
Luncheon sponsored by Tripadvisor
Presenters: Brian V. Matson, Senior Director of Strategy & Education, TwoSix Digital

2:15pm - 3:30pm

Workshop E | Traveler Insights to Capture Demand for Destinations
Presenter: Jessica Johns, Senior Regional Manager of Business Development, Expedia Group Media Solutions
Workshop F | Rethinking ROI for the Modern DMO
Presenters: Hannah Chute, Media Director, and Matt Clement, Managing Partner, Madden Media

3:30pm - 4:15pm

Vendor Showcase & Refreshment Break

4:15pm - 5:00pm

General Session Presentation

Presenter: Martin Stoll, CEO, Sparkloft Media

5:15pm - 8:15pm (times subject to slight change)

Offsite Reception (Transportation provided)
Tohono Chul Botanical Gardens
Sponsored by Visit Tucson and Simpleview

April 1, 2022 | Friday

7:30am - 1:00pm


7:45am - 8:30am

Hot Breakfast Buffet

8:30am - 9:30am

General Session Presentation
Digitally Connecting Artisans and Travelers | Technology that Powers Collaboration
Presenters: Lee McLaughlin, CTA, Vice President of Marketing, Visit Tucson; Andrea Martinez, Interactive Art Director, Simpleview; Travis Yewell, Associate Creative Director, Simpleview

9:30am - 10:15am

Vendor Showcase & Refreshment Break

10:15am - 11:15am

Workshop G | TikTok Trends and Best Practices for Destination Marketers
Presenters: David Reichbach, Senior Director of Analytics & Data Security, Destination Analysts, and Gwynne Spann, Director of Content Marketing, Visit California
Workshop H | The Death of See | Play | Do: Implementing Natural Language Into Your Website Navigation and Site Structure
Presenter: Bryce Henry, Senior Sitemap Analyst, Simpleview

11:15am - 12:30pm

Closing Luncheon & General Session Two-Part Presentation
Drop Culture: What DMOs can Learn From the Fashion Industry AND Remember When? Leverage Your Past to Create Your Future
Presenters: Arianna Howe, Vice President of Performance, and Claire Fisher, Account Director, Sparkloft Media


Safe travels back home.