Schedule-At-A-Glance :: DMA West

March 29, 2023 \| Wednesday
8:00am - 9:15am	Experiential Sessions-only Registration (Separate fees apply; pre-registration required.)
8:00am - 1:00pm	Morning Experiential Sessions: Experience-the-Destination Experiential Sessions that motivate and refresh. The host DMO staff develops one or two Experiential Sessions to explore some of the coolest, most creative ways to experience the host destination, while participating delegates gather tips and strategies to develop or enhance visitor experiences in one’s own destination. Delegates pay a separate fee to cover the costs of participation in an Experiential Session. The Experiential Sessions, which are designed and coordinated by the host DMO, are inclusive of transportation from/to host hotel, any meal service, admittance fees, etc. Easton Archery Experience Salt Lake City Highlights Tour
12:00pm - 5:30pm	Tech Summit Registration Open Name badges sponsored by Madden Media
1:15pm - 3:15pm	Learning Lab #1 \| GA4 is Coming, Are You Ready To Transition To The Next Generation of Google Analytics? Presenter: Jason Dodge (BlackTruck Media & Marketing)
3:00pm - 3:30pm	Refreshment Break
3:30pm - 5:30pm	Learning Lab #2 \| Vertical Video Trends, Best Practices, and How To Get Started Presenter: Brian Matson (TwoSix Digital)
6:00pm - 7:00pm	Welcome Reception (onsite at hotel)
March 30, 2023 \| Thursday
7:30am - 5:00pm	Registration
7:45am - 8:30am	Hot Breakfast Buffet
8:30am - 9:15am	General Session Presentation 2023 and Beyond The Tech Trends that Will Shape the Future of Travel
9:15am - 10:00am	Vendor Showcase & Refreshment Break
10:00am - 11:15am	Workshop A \| #TikTokMadeMeGo Presenter: Martin Stoll (Sparkloft Media) Workshop B \| How DMOs can convert travelers when demand is created? Presenter: Betsy Wallace (RootRez)
11:15am - 11:30 am	Quick Break
11:30am - 12:45pm	Workshop C \| Presenter: Workshop D \| Make It Stick: A guide to better board presentations and storytelling Presenter: Matt Clement (Madden Media)
12:45pm - 2:00pm	General Luncheon & General Session Presentation Unlocking the Secrets of Salt Lake: A panel discussion on TravelTech Innovation and Collaboration
2:15pm - 3:30pm	Workshop E \| Harness the Power of Your Data: How to Leverage Your First Party Data Presenter: Leroy Bridges (Adara) Workshop F \| Why the Metaverse matters (and why you might not be ready for it yet) Presenter: Martin Stoll (Sparkloft)
3:30pm - 4:15pm	Vendor Showcase & Refreshment Break
4:15pm - 5:00pm	General Session Presentation Behind the Curtain: How the travel industry (and others) spend their digital ad dollars' and what to do about it!
5:30pm - 8:30pm (times subject to slight change)	Offsite Reception
March 31, 2023 \| Friday
7:30am - 1:00pm	Registration
7:45am - 8:30am	Hot Breakfast Buffet
8:30am - 9:30am	General Session Presentation Media Mix Modeling...Back to the Future of ROI
9:30am - 10:15am	Vendor Showcase & Refreshment Break
10:15am - 11:15am	Workshop G \| How To Make An Engaging Podcast Presenter: Johnny Flores Workshop H \| Email Marketing: More Than Just a Checklist Item Presenter: Brian Matson (TwoSix Digital)
11:15am - 12:30pm	Closing Group Luncheon & General Session Presentation Stop Navel Gazing! Get insights about visitors to every location, every destination, and every event in the nation to learn from competitors, discover collaborators, and maximize your potential.
	Safe travels back home.

Tech Summit & Vendor Showcase

Find technical and strategic direction through the session offerings. The Tech Summit presentations will take what you know and evolve it into something new.

NOTE: For those who have a registration credit transfer on file from the 2023 Tech Summit, DMA West staff will be in contact with you regarding how you should register for the 2023 Tech Summit.

March 29, 2023 | Wednesday

March 30, 2023 | Thursday

March 31, 2023 | Friday

In This Section

Speakers

Vendor Showcase

Experiential Sessions

Tech Summit & Vendor Showcase