Wednesday, March 20, 2019

6:00am – 9:15am

Registration for Experiential Sessions Only

6:15am – 12:45pm

Experiential Sessions: Experience-the-Destination
See options and event times.

12:00pm – 5:30pm

Registration for Tech Summit

1:15pm – 3:15pm

Lab #1
A Guide to Tactical Content Planning for Your Destination

3:15pm – 3:45pm

Refreshment Break

3:45pm – 5:00pm

Lab #2
Campaign Reporting Boot Camp for Tourism Marketers

5:30pm – 6:30pm

Welcome Reception at Hotel
Sponsored by Drozian Webworks

Thursday, March 21, 2019

7:30am – 5:00pm


7:45am – 8:30am

Hot Breakfast Buffet with Vendors

8:30am – 9:15am

Opening General Session
Study Findings Revealed: Measuring Visitor Conversion from DMO Social Media Investment + Traveler Profiles of DMO Social Media Audiences

9:15am – 10:00am

Vendor Showcase and Refreshment Break

10:00am – 11:15am

Workshop A
Are You Talking to All Meeting Planners the Same? Why It's Time to Change Your Meetings Marketing Strategy & How to Effectively Do So

10:00am – 11:15am

Workshop B
The Sleeping Giants of Social Media

11:15am – 11:30am

Really Quick Refreshment Break

11:30am – 12:45pm

Workshop C
Data-Driven Strategies on a Budget

11:30am – 12:45pm

Workshop D
Integrating Influencer Programs: It's the Differences that Make It Distinct

12:45pm – 2:00pm

Luncheon & General Session
Results, Accountability and the Demise of Vanity Metrics

2:15pm – 3:30pm

Workshop E
DMOs: Moving from Cooperative Marketing to Collective Impact

2:15pm – 3:30pm

Workshop F
Global Marketing on a Shoestring Budget

3:30pm – 4:15pm

Vendor Showcase and Refreshment Break

4:15pm – 5:00pm

General Session
What is Your Share of Ear?

5:45pm – 7:30pm

Reception at BioPark Aquarium
Co-sponsored by Visit Albuquerque

Friday, March 22, 2019

7:30am – 1:00pm


7:45am – 8:30am

Hot Breakfast Buffet with Vendors

8:30am – 9:45am

General Session
Google DMO Partnership Program One Year On – 5 Free Tactics to Drive Results

9:45am – 10:30am

Vendor Showcase and Refreshment Break

10:45am – 12:00pm

Workshop G
Video Storytelling Made Easy

10:45am – 12:00pm

Workshop H
Website Trends, Insights and New Methodologies

12:00pm – 1:00pm

Closing Luncheon & General Session
Leveraging the Role of Humans in AI