March 3, 2021 | Wednesday |
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| 9:00 a.m. Pacific Time for all sessions. |
Session A Great Marketing Comes with Great Responsibility Presenters: Sheretha Bell, Vice President, Brand, Atlanta Convention & Visitors Bureau; Matt Borud, Marketing & Innovation Administrator, Idaho Department of Commerce; Dan Janes, CEO, Madden Media |
| 10:30 a.m. | Session B (Three Express Sessions) Pivot Plus Presenter: Eliza Voss, Vice President, Destination Marketing, Aspen Chamber Resort Association From Content to Conversions: Adopting Methods from Leading Retailers Presenter: Emilie Harris, Director of Marketing Operations, Bandwango Using Data and Insights to Plan Your Content and Paid Media Strategy Presenters: Paul McLeod, Director of Analytics, and Jason Swick, Vice President of Strategy & Insights, Simpleview |
March 4, 2021 | Thursday |
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| 9:00 a.m. | Session C DMO Data Clutter—We Might Have a Problem... Presenters: Ted Sullivan, CMO, Entrada Insights and Patrick Harrison, CMO, Visit Tampa Bay |
| 10:30 a.m. | Session D Vendor Product Demos | CrowdRiff, Simpleview, Sparkloft Media, Arrivalist |
March 10, 2021 | Wednesday |
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| 9:00 a.m. | Session E Destination Disruption: The Art of Strategic Storytelling Presenter: David Flanagan, Founder, MISFIT Agency and FlanaganSpeaks.com |
| 10:30 a.m. |
Session F |
March 11, 2021 | Thursday |
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| 9:00 a.m. | Session G Maximizing the Utility of Geo-Location Data Presenters: David Reichbach, Senior Director of Analytics & Data Security, Destination Analysts and James Minton, CDME, Vice President of Strategic Planning & Marketing, Visit Santa Barbara |
| 10:30 a.m. Start Time | Session H Vendor Product Demos | 100 Digital Creativity, Madden Media, Relic, Visit Widget |
March 17, 2021 | Wednesday |
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| 9:00 a.m. | Session I How to Leverage Locals to Bring Visitors to Your Destination Presenters: Julia Manoukian, Senior Content Marketing Manager, CrowdRiff, and Toni Smith, Director of Communications, Tempe Tourism Office |
| 10:30 a.m. | Session J How to Make Stellar Creative Without Stellar Assets (or: How to Use What You Have to Get Great Content) Presenters: Lorien Steele, Creative Director; Colin Ofloy, Associate Creative Director; Elissa Kevrekian, Associate Creative Director, Sparkloft Media |
March 18, 2021 | Thursday |
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| 9:00 a.m. | Session K Anywhere, Not Here: Activating Your Search Marketing Post-COVID Presenter: Jason Dodge, Founder, BlackTruck Media + Marketing |
| 10:30 a.m. | Session L Vendor Product Demos | Bandwango, RootRez, Tempest, UberMedia |
March 24, 2021 | Wednesday |
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| 9:00 a.m. | Session M Creating Engaging (And Easy!) Virtual Experiences Presenter: Erin Wygant, Content Marketing and Outreach Coordinator, San Juan Islands Visitors Bureau |
| 10:30 a.m. | Session N To Tik or to Tok? Everything You Need to Know About the Emerging Network of TikTok Presenter: Brian Matson, Director of Strategy & Education, TwoSix Digital |
March 25, 2021 | Thursday |
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| 9:00 a.m. | Session O Leverage Business Listings to Drive Economic Recovery Presenters: Kate Jorgensen, Product & Platforms Manager, and Cecilia Suvagian, Database Information Specialist, Travel Oregon |
| 10:30 a.m. | Session P Vendor Product Demos | Destination Analysts, Drozian Webworks, Tripadvisor, Miles Partnership |
