Schedule-At-A-Glance

March 3, 2021 | Wednesday

9:00 a.m.
Pacific Time for all sessions.
Session A
Great Marketing Comes with Great Responsibility
Presenters: Sheretha Bell, Vice President, Brand, Atlanta Convention & Visitors Bureau; Matt Borud, Marketing & Innovation Administrator, Idaho Department of Commerce; Dan Janes, CEO, Madden Media
10:30 a.m. Session B (Three Express Sessions)
Pivot Plus
Presenter: Eliza Voss, Vice President, Destination Marketing, Aspen Chamber Resort Association

From Content to Conversions: Adopting Methods from Leading Retailers
Presenter: Emilie Harris, Director of Marketing Operations, Bandwango

Using Data and Insights to Plan Your Content and Paid Media Strategy
Presenters: Paul McLeod, Director of Analytics, and Jason Swick, Vice President of Strategy & Insights, Simpleview

March 4, 2021 | Thursday

9:00 a.m. Session C
DMO Data Clutter—We Might Have a Problem...

Presenters: Ted Sullivan, CMO, Entrada Insights and Patrick Harrison, CMO, Visit Tampa Bay
10:30 a.m. Session D
Vendor Product Demos | CrowdRiff, Simpleview, Sparkloft Media, Arrivalist

March 10, 2021 | Wednesday

9:00 a.m. Session E
Destination Disruption: The Art of Strategic Storytelling

Presenter: David Flanagan, Founder, MISFIT Agency and FlanaganSpeaks.com
10:30 a.m.

Session F
The Future of Visitor Guides: How COVID is Shaking Up the Printed Visitor Guide vs. eBook Debate and What It Means for Your DMO
Presenters: Chris Adams, Head of Research & Insights, Miles Partnership; Erin Francis Cummings President & CEO, Destination Analysts; Ariane Hiltebrand, Director of Marketing Systems & Insights, Sonoma County Tourism; and Susan Richardson, Director of Content & Digital Marketing, Visit Austin

March 11, 2021 | Thursday

9:00 a.m. Session G
Maximizing the Utility of Geo-Location Data

Presenters: David Reichbach, Senior Director of Analytics & Data Security, Destination Analysts and James Minton, CDME, Vice President of Strategic Planning & Marketing, Visit Santa Barbara
10:30 a.m. Start Time Session H
Vendor Product Demos | 100 Digital Creativity, Madden Media, Relic, Visit Widget

March 17, 2021 | Wednesday

9:00 a.m. Session I
How to Leverage Locals to Bring Visitors to Your Destination

Presenters: Julia Manoukian, Senior Content Marketing Manager, CrowdRiff, and Toni Smith, Director of Communications, Tempe Tourism Office
10:30 a.m. Session J
How to Make Stellar Creative Without Stellar Assets (or: How to Use What You Have to Get Great Content)

Presenters: Lorien Steele, Creative Director; Colin Ofloy, Associate Creative Director; Elissa Kevrekian, Associate Creative Director, Sparkloft Media

March 18, 2021 | Thursday

9:00 a.m. Session K
Anywhere, Not Here: Activating Your Search Marketing Post-COVID

Presenter: Jason Dodge, Founder, BlackTruck Media + Marketing
10:30 a.m. Session L
Vendor Product Demos | Bandwango, RootRez, Tempest, UberMedia

March 24, 2021 | Wednesday

9:00 a.m. Session M
Creating Engaging (And Easy!) Virtual Experiences

Presenter: Erin Wygant, Content Marketing and Outreach Coordinator, San Juan Islands Visitors Bureau
10:30 a.m. Session N
To Tik or to Tok? Everything You Need to Know About the Emerging Network of TikTok

Presenter: Brian Matson, Director of Strategy & Education, TwoSix Digital

March 25, 2021 | Thursday

9:00 a.m. Session O
Leverage Business Listings to Drive Economic Recovery

Presenters: Kate Jorgensen, Product & Platforms Manager, and Cecilia Suvagian, Database Information Specialist, Travel Oregon
10:30 a.m. Session P
Vendor Product Demos | Destination Analysts, Drozian Webworks, Tripadvisor, Miles Partnership