Labs

LAB #1 | March 20 | 1:15pm – 3:15pm

A Guide to Tactical Content Planning for Your Destination

Presenter: Brian Matson, Senior Director of Strategy & Education, TwoSix Digital

This session will feature information that will help your organization leverage social media to gain maximum results. Learn valuable strategies to help organize your day-to-day activities including: content planning, content development, content distribution, and helpful tips to master Google. Get valuable insights about social media advertising to help your organization get the very most out your digital marketing efforts.

  • Tactics to develop a daily, weekly and monthly content planning process
  • Key content distribution strategies
  • Solid social advertising strategies to get your content in front of the right people at the right time

LAB #2 | March 20 | 3:45pm – 5:00pm

Campaign Reporting Boot Camp for Tourism Marketers

Presenter: Sabrina Wilson, Vice President of Ad Operations & Analytics, Ad+genuity Marketing Solutions, a Miles Partnership Company

A practical and interactive session on ‘metrics that matter’

Are you tasked with developing a campaign report to present to your stakeholders that shows how your marketing dollars are working for you? This workshop is aimed at beginner to intermediate marketing managers that are looking to learn how to build out campaign reporting in Google Analytics, and merge those insights with publisher reporting, third-party ad serving reporting (if applicable), and any third-party analytics tools to which you subscribe. This session will teach you how to best set up your campaigns, measure, assess, report out on your marketing campaigns, and introduce a set of fundamental analyses to include in your campaign summary wrap-up report.

NOTE: If you have active campaigns, you are welcome to bring your laptop for a hands-on session (so bring along your username and password to log in and follow along).