About

2022 Tech Summit & Vendor Showcase

Get ready to gather intelligent insights and innovative ideas from industry-savvy presenters at the 2022 West Tech Summit. Join the group in sunny Tucson as we come together for three days of education, the vendor showcase, and time to reconnect with industry friends and peers.

Find technical and strategic direction through the learning opportunities that best fit you! Participate in concentrated labs, dynamic general sessions, lively workshops, and experiential sessions. The 17th Annual DMA West Tech Summit & Vendor Showcase is the source for western destination marketers to gather intelligent insights and innovative ideas from industry-savvy presenters.

Join your peer destination marketers at a comfortable, casual and friendly event where lasting relationships are built and bright ideas are taken back to your organizations. Please see Attendance Requirements for the conference.

Let’s make the best use of your valuable time...see Schedule-at-a-Glance.


To get a flavor of the sessions...see Full Program for all offerings.

  • Make It a (First) Party - Lead-gen Tools for Audience Segmentation and First-party Data Ownership
  • Take Control: Social Media Tactics to Work Smarter, Not Harder
  • Future Proofing Your Digital Advertising
  • Wrestling the 800 lb. Gorilla: What’s Past, Present, and Future at Tripadvisor
  • Winning Visitors and Influencing Travelers - Turning Search Traffic into Paying Guests
  • Rethinking ROI for the Modern DMO
  • NFT and META – WTF?
  • Digitally Connecting Artisans and Travelers | Technology that Powers Collaboration
  • TikTok Trends and Best Practices for Destination Marketers
  • Drop Culture: What DMOs can Learn From the Fashion Industry
  • Remember When? Leverage Your Past to Create Your Future

Find products and services that are the right fit for your DMO...see Vendor Showcase.

We’re bringing information to you from technology companies for 10-minute Vendor Product Demos to showcase how their products and services can assist your organization. The Vendor Product Demos section includes a listing of company names, demo session titles and websites. The Product Demos will be presented each Thursday in March. We appreciate the support these companies provide to the Association and invite destination marketers to consider them as potential partners for future projects.

DMA West | 2022 Tech Summit Planning Committee

Committee Co-chairs

  • Lee McLaughlin, CTA, Vice President of Marketing, Visit Tucson
  • Wes Rhea, CTA, CDME, CEO, Visit Stockton

Committee Members

  • Jessica Hite, Senior Marketing Manager, Aspen Chamber Resort Association
  • Ashley Johnson, CDME, President & CEO, Visit Laguna Beach    
  • Michael Novakovich, CDME, President & CEO, Visit Tri-Cities
  • Jane Roxbury, Director of Convention Services, Visit Tucson
  • Hope Smyth, IT Manager/Webmaster, Visit Tucson
  • Steven Totten, Digital Marketing Manager, Visit Phoenix
  • Daryl Zape, Online Marketing Director, Visit Santa Cruz County

Honorary Committee Members

  • Brian Matson, Senior Director of Strategy & Education, TwoSix Digital
  • Martin Stoll, CEO, Sparkloft Media